Ley Street

Eye-kon was appointed by the project team to produce 19 Accurate Visual Representations (AVRs) in support of the planning application managed by Neaves Urbanism.
The package comprised 13 AVR Level 1 wireline views and 6 AVR Level 3 fully rendered views, providing the objective visual material required for the accompanying Townscape and Visual Impact Assessment (TVIA).

Production Process

1 | Photography and survey

High-resolution baseline photography was captured across all nineteen viewpoints by White & White Studio using a full-frame DSLR camera positioned at a standard eye-level height of 1.6 metres.
The precise camera locations and ground control points were surveyed by Sterling Surveys Ltd using Leica Total Station and GeoMax GNSS equipment referenced to the Ordnance Survey OSGB36 datum. Between 12 and 15 surveyed control points were recorded for each viewpoint, providing accurate spatial reference across the foreground, middle distance and background.

2 | 3D modelling and camera matching

The proposed development was modelled in Autodesk 3ds Max using the architectural plans, elevations and sections supplied by Broadway Malyan. Surveyed camera coordinates, including Easting, Northing and AOD levels, were used to recreate each viewpoint precisely, while the virtual cameras were matched to the original photographic lenses, including 24 mm tilt-shift for urban views and 50 mm for longer-range viewpoints. Camera matching and parallax checks ensured the proposed buildings aligned accurately within the existing environment.

3 | Material and lighting calibration

Lighting conditions were recreated using the V-Ray Sun and Sky system, calibrated to the site's geographic location together with the date and time recorded for each baseline photograph.
Architectural materials, including white brick, mid-grey brick, red brick, gold and brass-toned aluminium window frames, and fluted GRC panels, were carefully developed to accurately reflect the specified architectural materials.

4 | Verified view production

The final imagery was composited in Adobe Photoshop in accordance with Landscape Institute Technical Guidance Note 06/19 and the London View Management Framework (LVMF).
The completed package comprised 13 AVR Level 1 wireline views, primarily illustrating the proposed profile and skyline in mid- and long-range views, together with 6 AVR Level 3 photorealistic views from key locations along Ley Street and Adelaide Road.
Where required, cumulative consented developments, including Sainsbury's Opportunity Site (38 storeys), 193-207 High Road (30 storeys) and Redbridge Enterprise Park, were incorporated as red wireline overlays using publicly available planning information.