Albert Street
Slough SL1

Local Planning Authority
Slough Borough Council
Client
GKM Infra Slough LTD
Architects
FAL Architects
Consultants
Savills (Townscape & Heritage), Hybrid (Planning)
Visualisation Scope
5 AVR Level 1 (Wireline), 7 AVR Level 3 (Photorealistic Render)
Project Overview
Albert Street is a backland site of roughly 0.18 hectares, tucked behind the Premier Inn on Windsor Road and reached by a service route off the main road. For the last forty years it has held a concrete car park of two to three storeys, built in the 1980s to serve an office block that no longer exists. It sits at the southern edge of Slough's Square Mile, the area identified for growth and intensification in the council's 2020 Regeneration Framework. It also shares two of its boundaries with the churchyard of St Mary's, a Grade II* listed church. That is what makes the site interesting and difficult in equal measure.
FAL Architects' scheme for GKM Infra Slough replaces the car park with an eight storey residential building. The answer to the church is a masonry one. A red variegated brick picks up the church's own palette, carrying a checkerboard relief and a diamond diaper pattern drawn from motifs on the building next door. Along the north and east elevations the bays step vertically, breaking down the bulk where the building meets the churchyard and softening the edge that the car park currently leaves hard. The scheme would deliver 88 homes, most with private balconies, communal amenity space on the eighth floor, active uses at ground level and blue badge parking.
With the Grade II listed Slough Town War Memorial about 27 metres from the site boundary and St Mary's Church about 35 metres, the visual evidence needed to be verifiable rather than persuasive. Eye-kon was commissioned to produce Accurate Visual Representations from ten agreed viewpoints, forming the evidence base for the Townscape, Heritage and Visual Impact Assessment prepared by Savills.
This application sits alongside the redevelopment of the EV charging site, on the adjoining corner of Windsor Road and Albert Street, assessed from the same agreed viewpoint framework.
Planning and Heritage Context
The application had to show compliance with the National Planning Policy Framework and the design policies adopted by Slough Borough Council. The THVIA assessed how the proposal contributes to the townscape, how it meets the public realm around it, and how it sits in the setting of the listed buildings nearby.
It also had to look a long way further than the town centre. Slough falls within the wider setting of Windsor Castle, so the assessment took in strategic views from the East Terrace and from the Long Walk, both of which needed verified images rather than illustrative ones. In views of that length the question is rarely whether a building is attractive. It is whether it can be picked out at all, and whether it disturbs the primacy of what people came to look at.
Eye-kon's Involvement
Eye-kon was appointed to produce the Accurate Visual Representations the assessment would rest on. Ten verified viewpoints, five at AVR Level 1 and seven at AVR Level 3, with the two Windsor views produced at both levels so a reader can move between a measured outline and a rendered image of the same frame.
The brief was straightforward to state and unforgiving to execute. Every camera position surveyed, every image reproducible, and nothing in the final files that could not be traced back to a coordinate.
Twelve viewpoint positions were originally identified across this site and the neighbouring corner at Windsor Road. Two of them, on Windsor Road and Chalvey Road East, carry no view of this site at all and were scoped out after review, which is why the numbering here runs to twelve but the set is ten.
Production Process
1 | Photography and survey
Baseline photography for the town centre views was shot on a full frame DSLR at a fixed eye level of 1.6 metres, timed for clear weather. Camera positions and ground control points were surveyed using a Leica Total Station and GNSS equipment, referenced to OSGB36, with ten to twelve control points per view spread deliberately through foreground, middle distance and background.
Windsor was handled differently. Photography inside the Castle grounds is tightly controlled, so the two strategic views use the approved camera locations and survey package issued by Slough Borough Council. That avoided further work on a sensitive site and kept the baseline consistent with imagery the authority had already accepted.
2 | 3D modelling and camera matching
FAL supplied the building as a DWG model. It was positioned using the corner point Ordnance Survey coordinates provided by the architects and checked against the surveyed framework, with the highest point of the proposal at +57.05 metres above Ordnance Datum.
Working at full Ordnance Survey coordinate values introduces floating point drift in 3ds Max, so the scene origin was moved to a local reference point at Easting 497500, Northing 179550. Geometry then holds its position and the model reads correctly against the survey. Virtual cameras were rebuilt to match the lenses used on site, a 24 mm tilt shift for the street level views and a 50 mm for the strategic ones, then aligned to the surveyed control points using camera matching and parallax analysis.
3 | Material and lighting calibration
Lighting was reconstructed with the V-Ray Sun and Sky system, set to the site's latitude and longitude and to the date and time recorded for each photograph, so the shadows in the model fall where the shadows in the photograph fall. Materials were developed from the architect's specification: the variegated red brick, the relief detailing, the dark balustrades to the balconies.
The Windsor views needed one further step. At 2.5 km and 6.9 km, a photograph carries atmospheric depth that a clean render does not, so a light volumetric haze was introduced and calibrated by eye against the baseline. It was kept deliberately short of anything that would alter how large, how near or how visible the building appears.
4 | Verified view production
The final images were composited in Adobe Photoshop, following Landscape Institute Technical Guidance Note 06/19 and the London View Management Framework. The Level 1 wirelines answer the first question, which is where the building is and how much of it can be seen. The Level 3 renders answer the second, which is what it is made of and how it settles into what is already there.
Where cumulative effects were relevant, the consented but unbuilt schemes at Queensmere, The Future Works and Station Square were added as red wireline overlays, built from published planning information and placed in the same coordinate framework.
Every image carries graticules at 10 and 1 degree increments and a marked optical axis. Camera locations, heights and reference data have been kept, so any view in the set can be revisited and checked.
Technical Summary
Parameter | Project Specifications |
Site Location | Multi-Storey Car Park Site, Albert Street, Slough, SL1 2NE |
Proposal | 8-storey residential building delivering 88 homes |
Architect | FAL Architects (Francis Architects Limited) |
Client | GKM Infra Slough LTD |
Consultants | Savills (Townscape & Heritage), Hybrid (Planning) |
Maximum Height | +57.05 m AOD |
Viewpoints Evaluated | 10 verified camera locations |
AVR Deliverable Levels | Level 1 (Wireline), Level 3 (Photorealistic Render) |
Heritage Receptors | St Mary's Church (Grade II*), Slough Town War Memorial (Grade II), Windsor Castle (Grade I) |
Technical Guidance | LI TGN 06/19, LVMF Appendix C |
The Verified Views: Ten Agreed Viewpoints

View 1, St Mary's Churchyard looking west. A fully rendered AVR3, and the closest heritage view in the set, showing what the stepped eastern bays were designed for.

View 2, Osborne Street, 195 metres east. AVR Level 1: a wireline answers one question only, where the building sits and how much of it you would see.

View 3B, Windsor Road at Chalvey Park, fully rendered at AVR3. Under 100 metres from the site, yet the backland position keeps most of the scheme out of the view.

View 4, William Street looking south. At 436 metres the longest of the town centre views, shown as an AVR1 wireline against the existing skyline.s the longest of the town centre views, shown as an AVR1 wireline against the existing skyline.

View 5, Windsor Road at Upton Park. Wireline AVR1, approaching the site from the south west.

View 7, Albert Street looking north east. The nearest viewpoint at 92 metres, and the reason this one is a fully rendered AVR3: the checkerboard relief and diamond diaper brickwork are read at walking pace.

View 9, Church Street looking north west past the listed church group towards the site. Rendered to AVR Level 3.

View 11, the East Terrace of Windsor Castle, 2.5 kilometres away. Produced at both levels, AVR1 wireline and AVR3 render, from baseline photography issued by the council.

View 12, the Long Walk at the statue of King George III, nearly 7 kilometres out. Wireline and fully rendered AVRs paired: at this distance the brick tone does the work, and the building is not readily picked out.
